AdWords vs AdSense explained in an easy to understand language. First of all, Adwords is no longer in use. Nowadays, Adwords has changed his name to Google Ads… But what’s the difference between these two Google offerings?
- Adwords… oeps .. sorry, Google Ads is an auction that allows off and online businesses to bid for advertising space in the Google search results and on other Google-affiliated services.
- AdSense is a system that allows publishers and website owners to sell ad space to businesses. In other words, you have to pay to use AdWords, but AdSense could earn you money.
Still Confused? Let’s Go Into a Little More Detail …
Adwords is an advertising platform where advertisers create ads for Google.
Currently, Google owns a 75% share of the search engine advertising market, and 71% of its revenue is generated from those ads.
So, as you can see Google Ads or Adwords is an extremely popular enterprise and exceptionally profitable for those who know how to take advantage of it.
But, how differ Adwords vs AdSense? Let’s find out:
The Main Difference Between AdWords and AdSense
Theoretically, they both aspire to the same goal – to sell advertising.
But, whereas Adwords is for advertisers who pay to have their product or services on your blog or website, Adsense is for publishers – websites whose function is to provide regularly updated content – The wall Street Journal would be a prime example.
Adwords vs Adsense
You may or may not have heard of the Display Network?
Well, this is the place where advertisers turn to have their ads displayed across the internet.
Think of Adsense as the place where advertisers go to hire vendors to display their ads on their blogs and websites.
But, they do more than just display generic ads.
They also can match the ads with the type of content displayed on your website to target a certain demographic.
But, you still have the last say on where and how the ads are displayed on your site.
How Does Adsense work?
Advertisers view your website as a place to display their ads.
And they buy space on your site via Google Ads, or a Google Ads auction.
Consequently, you end up earning more money because the ad space goes to the highest bidder.
And since Google handles all of the technical aspects, like billing, all you have to do is sit back and watch the money roll in.
Believe me, it is an incredibly easy way to make money.
All you have to do is make space available on your website.
And while Adwords lets advertisers optimize their ad campaigns for maximum benefit; Adsense doesn’t give publishers the same luxury.
As far as just how much money you can make using Adsense, that mainly depends on where Google Ads best-paying advertisers choose to place their ads.
And since you get paid when someone clicks or views an ad on your site, you’ll want to attract the most lucrative and popular ads as possible.
Designing an ad that is relevant and appealing – increasing the likelihood that your viewers will click on it – is the sole responsibility of the advertiser.
If not, your viewership may begin to dwindle.
So, if your website is promoting goods and services, choose AdWords; otherwise, choose Adsense.
What type of ads does Adsense feature?
Primarily, publishers have control over what ads they want to display on your website.
And, they also have the last word as to what those ads will look like.
Typically, publishers use three types of ads: Text, Images, and media.
Google gives you the option of choosing between pre-made ads or create your own.
If you choose to create your own ads, you’ll then have to flexibility to experiment with different styles, text, borders, and backgrounds.
This way you can use your imagination to determine what works best for your site.
Be aware, however, that if you use so much formatting that the ad becomes indistinguishable from the surrounding content, it might result in fewer clicks and a loss of revenue.
How Much Does It Cost To Get Started With Adwords/Adsense?
Surprisingly, it doesn’t cost you a thing to take advantage of this money-making opportunity.
Moreover, Google provides real-time analytics so you can check to see how your campaigns are doing anytime you wish.
You can also choose to Jigger your website’s ads and styles so you’ll be able to see which perming the best.
So, if you would like to sign up for Adsense, simply go to the Google homepage and fill out an application.